· Highly speculative in location
· Limited direct catchment not 360 degrees
· High cost of the development
· Need for annual investment to ensure product remains interesting and attractive
· English Heritage / listed building constraints
· Development of competition in and around more popular south east locations with consideration of the substantial scheme planned at Swanscombe for example (£2 billion Paramount Theme Park)
· Economy and weather
Said Driver “TDC bosses appear to have suppressed this important report and kept it secret from elected councillors. No mention of it was made by senior council officers and Council Leader Iris Johnston at the cross-party members briefing on the Dreamland project held on 23 February 2015, at which I was present. No mention of it was made at the Council’s Governance & Audit Committee held on 17 March 2015 at which councillors reviewed TDCs Corporate Risk Register. In fact, at that meeting councillors were advised that the risk of Dreamland project failing “would reduce significantly” to a medium to low classification because Sands Heritage had recently been appointed as the Dreamland park operator”(3).
“With incompetence, maladministration and cover-ups of this magnitude, is it any wonder that the Dreamland operator came close to bankruptcy and the future of the attraction remains in the balance? At least £6million of council taxpayers money has been invested by TDC in opening Dreamland – that’s £45 for every man, women and child. I think there should be a full independent enquiry into TDCs management of the Dreamland project which will, I hope, lead to the resignation or dismissal of those senior officers and politicians identified as being responsible for this monumental and expensive disaster. The council should, as a matter of the greatest urgency, also be developing a Plan B to identify and reduce further risks to this project and secure the future of Dreamland before its too late”.