First, just after Xmas, the BBC exposed them for claiming to flat purchasers that they already owned the freehold when the didn't.
Second they claimed that project developers SFP Ventures UK Ltd had a track record of managing other developments when they didn't. The Advertising Standards Authority ordered them to stop making this untrue claim.
Now their Ramsgate Royal Sands sales website claims that their builders (Cardy Design Build Ltd) have a long successful history as builders when the haven't. This is what they say about the company on their website
The Builders – Cardy Design Build Ltd.
The Development is being built under contract by Cardy Design Build Ltd. A Kent based Company who have been building in the county since1946 with its head office in Canterbury.
Cardy are active members of the National Federation of Builders, NHBC and Construction Safety (South East) Limited. Their Company turnover is approximately £36 million per annum with a current local workforce approaching 220 employees.
Clients include amongst others, Emirates, BAA, Virgin, Etihad, Lloyds TSB Bank Plc, Barretts of Canterbury, Kent County Cricket Club, Elite Hotels; a major privately owned luxury Hotel Group as well as the Regional Health Authority and an extensive portfolio of schools and educational establishments.
I have submitted a complaint to the Advertising Standards Authority about this untrue claim which I copy below
I would like to draw your attention to misleading and inaccurate advertising on the Royal Sands Ramsgate website http://www.royalsandsramsgate.co.uk/about.asp
The site states that the project builders are a company called Cardy Design Build Ltd.The site then makes claims about the history, financial standing and building track record of Cardy Build Design Ltd. For example that the company was established in 1946, that its turnover is £36million, that it employs 220 people. The site also lists previous clients of Cardy Build Design Ltd.
These claims are all untrue.Cardy Design Build Ltd was actually set up in January 2004. Its turnover has never been close to £36million and it does not employ 220 people. The claims about the company’s clients are also fictitious.
I suspect that this misleading and untrue information has been placed on the Royal Sands sales website in order deceive potential purchasers into believing that the project is being built be reputable company of longstanding which is clearly not the case.
I understand that you have already had cause to contact the project developers SFP Ventures UK Ltd for misleading people about matters related to this development.
I look forward to hearing from youCouncillor Ian Driver
Not only do SFP and their agents mislead potential customers they have also misled Thanet Council and the people of Ramsgate about the Pleasurama. It was going to be completed by 2010, then 2014, now they want until 2017. How many more untruths? How much more misleading are we supposed to take? How much longer will we have to endure the seafront eyesore.
In my book PLEASURAMA = LIARAMA
As the only Ramsgate Councillor to have consistently opposed the Pleasurama development I seek your support in the May 2 Kent County Council elections.
Vote Ian Driver Ramsgate's Independent Voice
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